Customizing Messages

Attendance Nudges support both short and long message customization.

Configure the Intro Message

Location:
Nudge → Intro Message

The Intro Message is the SMS/email recipients receive first.

Available Message Types

• Positive message
• Needs improvement message

Blurb Cutoff

The cutoff determines which message version is shown based on absence count.

Available Variables

You can personalize messages using variables such as:

• [student.firstname]
• [student.monthAbsences]
• [student.totalAbsences]
• [monthName]
• [school.contactEmail]
• [school.contactPhone]

Template Options

• Use Default
• Use Last Message
• Reset Messages

Configure the Report Message

Location:
Nudge → Report Message

The Report Message is the detailed attendance page shown after clicking the link in the Intro Message.

Statement Levels

You can configure four attendance categories:

• Good
• Slight Concern
• Warning
• Critical

Attendance Cutoffs

Three cutoff values determine which statement appears for a student.

Notes

• Changes auto-save automatically
• You can also click Save Report Messages for confirmation
• Variable tokens may also be used in report statements

Verify Before Sending

Recommended checklist:

1. Open the Preview tab
2. Review sample student rows
3. Test the report preview links
4. Use Next Student in Live Preview to test different attendance levels
5. Confirm:
   • Recipient types
   • Email/text channels
   • School or district scope
   • Exclusion thresholds

Sending Attendance Nudges

Location:
Nudge → Send

Sending Steps

1. Select recipients
2. Optionally exclude specific students
3. Choose recipient types:
   • Students
   • Guardians
4. Choose delivery methods:
   • Email
   • Text
5. Send immediately or schedule for later

After Sending

• Large sends may take several minutes
• Status updates refresh automatically

Reviewing Nudge Results

Location:
Nudge → Stats

The Stats tab provides visibility into delivery and engagement.

Sent Statistics

The Sent section shows:

• Students who received nudges
• View counts
• Earliest view timestamps

Important Note About View Counts

A low viewed percentage does not necessarily indicate low delivery.

Many families may:

• Read the Intro Message only
• Not click the More/report link

This means:

• Delivery may still be successful
• Engagement may simply occur outside the linked report page

Not Sent Statistics

The Not Sent section shows students who were excluded from sending.

Possible reasons include:

• Exclusion threshold
• Missing federal absence-rate data
• Missing contact information
• Manual exclusions
• Recipient/channel settings